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U90X
Your best version every 90 days to live an exponential life
Two Visionaries, One Purpose
Esteban Merizalde
Presidential director en LifeWave.
Juan Carlos Garduño
Presidential director en LifeWave.
Juan Garduño and Esteban Merizalde, two remarkable examples that a dream life can be achieved through effort and hard work, have joined forces to share their story with the world and create a step-by-step guide to success.
This is the beginning of a true story; one of two disruptive minds who turned their personal struggles into a legacy of global transformation.
Esteban, who traded university classrooms for the freedom of network marketing, quickly learned that success isn’t measured in numbers, but in lives transformed. Juan Carlos Garduño, on the other hand, is living proof that limits exist only in the mind.
Today, their partnership in U90X is more than just a project: it’s a manifesto. By combining technological innovation, holistic well-being and scalable tools, they show that network marketing goes beyond sales.
It is a vehicle for empowerment, healing and redefining what it means to live a fulfilled life. Because when two leaders decide that their purpose is greater than their egos, the result is not just a company… It’s an unstoppable movement.
How Did Their Journeys Unfold?
Behind every great leader lies a story of struggle, reinvention and a spark of defiance against the status quo. Our protagonists are no exception. Though their paths differed in geography and circumstances, they share a common thread: the conviction that obstacles are not walls, but springboards. Here are the stories that shaped two icons of network marketing:
Esteban Merizalde
His life changed completely when his brother gifted him a copy of Rich Dad, Poor Dad, with a dedication that resonated like a calling:
"There are different ways to live life."
That phrase pushed him to leave university behind and embrace network marketing, a space where he saw the freedom he longed for.
The early years shaped his character, his mindset and his skills as he built his success while refining his vision. Every setback was a lesson. Over time, he has led large teams and generated millions in sales, leveraging the knowledge gained throughout his journey, laying the foundation for U90X. That resilience prepared him for the moment LifeWave entered his life, offering him the perfect platform to bring his vision to life: U90X.
Juan Carlos Garduño
At just 17, he was already working to support his family while pursuing two degrees, neither of which, ironically, could even guarantee him a used car.
After venturing into and investing in successful businesses, the doors of network marketing opened before him. Skeptical at first, he agreed to attend an event in Texas. There, the story of Nat Punaraputra shook him to his core: “If he could do it, why couldn’t I?” That day, he was reborn with a mission.
When Obstacles Become Fuel
Esteban and Juan Carlos embody the same truth: limits are a choice. One left behind the safe path in search of something meaningful; the other turned scarcity into the driving force behind his ambition.
Both have built teams of hundreds of thousands over the years and today, they unite to leave a legacy: combining experience, vision and leadership to create a movement of global impact. They prove that network marketing is not for those who wait for opportunities but for those who create them with tenacity and purpose.
The Genesis of U90X
It wasn’t chance, but a shared vision that brought Esteban and Juan Carlos together. U90X was born from the desire to transform lives in every essential area and generate a movement of exponential human growth. That’s where the name U90X comes from and each letter and number carries a purpose:
- U (You) = YOU. Because your only competition is yourself. It’s not about comparing yourself to others but about surpassing your own limits every day.
- 90 = DAYS. In 90 days, you can reprogram your mind, build unbreakable habits and elevate every aspect of your life.
- X = EXPONENTIAL TRANSFORMATION. This isn’t about small changes; we aim for real, measurable and sustainable evolution.
U90X is the formula for becoming the best version of yourself, over and over again.
The Formula That Revolutionized the Industry
- Biohacking: they integrated LifeWave’s X39 patch, a technology that activates cellular regeneration, fusing physical well-being with productivity.
- Mindset & Finances: daily micro-lessons to eliminate limiting beliefs and master practical financial strategies.
- Scalable Tools: digital platforms and live mentorships that enable anyone, from Mexico City to Madrid, to lead global teams.
The 6 Pillars of U90X
1. Mindset: eliminating limiting beliefs.
The first step is breaking down invisible barriers. A través de micro aprendizaje diario, los participantes aprenderán a reprogramar su mente para eliminar creencias limitantes y adoptar hábitos de éxito
2. Biohacking: optimized health through cutting-edge technology.
Here, LifeWave’s X39 patch is the star. This patented technology, which activates cellular regeneration through phototherapy, is combined with fasting routines, cold water therapy and meditation. It’s not a luxury; it’s the physical foundation for peak performance.
3. Digital business: becoming network marketing professionals.
Far from traditional models, U90X teaches how to build residual income, empowering the community to create a global business, leverage their lives and generate passive income for true financial freedom.
4. Personal branding: standing out in the digital era.
In a world oversaturated with voices, U90X trains its members to attract attention effortlessly. From mastering social media to communicating with authenticity, the program turns individuals into visible leaders using exclusive technology tools.
5. Physical transformation: partnerships with leading experts.
External well-being reflects internal strength. U90X provides access to one of the world’s top companies in physical, mental and emotional transformation, allowing members to create lasting impact in their lives.
6. Financial growth: mastering personal finances.
The final pillar is scalability. Through financial micro-learning, participants will discover how to generate and multiply their wealth effectively.
Global Impact
Numbers don’t lie, but stories inspire. U90X isn’t just a promise. It’s a wave of tangible results, rewriting the future of network marketing through a system of exponential human transformation and a groundbreaking approach to network marketing itself.
Powerful Figures
45 leadership ranks in just 3 months Presence across 5 continents In just one quarter, the program propelled 45 members into executive positions at LifeWave, with active teams spanning from Mexico to Australia. Today, the movement has strong roots in the United States, Spain, Canada, Colombia and Venezuela, growing at an impressive 200% per quarter.
Alliance with LifeWave: A Partnership for Exponential Growth
“When we analyzed the company, we were astonished to discover that it had been in the market for 20 years across 92 countries.” Over the past five years, LifeWave has grown by more than 2,000%, earning the “Bravo Growth” award from DSN as the largest direct sales company in 2024.
Last year alone, it generated nearly $700 million in revenue. More importantly, LifeWave has recently invested millions of dollars to scale up to $1.8 billion, solidifying its position as a AAA+ opportunity in the industry.
LifeWave’s patented technology, secured for the next 16 years, has changed lives worldwide, with thousands of success stories in just the past five years. The X39 patch, a holistic yet powerful wellness innovation, has become a key component in transforming health and well-being.
When U90X evaluated the potential of integrating this technology into its movement, it became clear that the synergy was perfect. That’s why U90X took on the mission of positioning LifeWave within the global Spanish-speaking market, starting with Mexico, currently the only open market in Latin America.
Colombia is next, with more Latin American countries soon to follow, paving the way for a thriving international business and a lasting global impact.
The U90X & LifeWave Fusion is the perfect symbiosis. LifeWave provides cutting-edge, patented health technology, while U90X amplifies its impact through large-scale training methodologies. Together, they have already empowered thousands of ambassadors, teaching them how to integrate well-being with business success.
Future Vision: Expanding to 92 Countries by 2025
The dream doesn’t stop here. By 2025, U90X aims to expand into all 92 LifeWave markets, training new generations of leaders who will replicate this high-impact model worldwide.
Advice for Entrepreneurs: Lessons from the Leaders
For Beginners (by Esteban Merizalde):
- “One true decision can transform your life.”
- “Choose a mentor, trust the process and never give up.”
For Those Persevering (by Juan Carlos Garduño):
- “Invest in your personal growth.”
- “If not you, then who? If not now, then when? If not with passion, then how?”
A Unified Message:
- “Failure doesn’t exist. Only lessons that bring you closer to your U90X version.”
The legacy of Esteban and Juan Carlos is not in the ranks. Their true success isn’t measured in titles, but in the lives they’ve ignited. Their impact is seen in the mothers who no longer stress about rent, the young people who discovered their potential and the leaders now carrying their vision forward.
Today, the question isn’t “Can you?” but “When will you start?”
The clock is ticking. Are you ready to become your best version in 90 days and step into a life of exponential transformation?
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