Lienzo is a pioneering company in the art world that unites digital and traditional art, leveraging both through technology, but especially by properly valuing the importance of art.
Lienzo uses NFT technology through Blockchain to support artists and offer the possibility for users to own a work or a fraction of it, and the company’s commitment is in the promotion and dissemination of art itself through micro-sponsorship programmes.
The rules of the game changed in 2020, drastically, for many industries due to the pandemic, but it was the art market that was one of the industries that took an unexpected turn, with the emergence of different alternatives to keep the market alive in an increasingly virtual and digital world. The growth of online sales, the closure of physical museums and the opening of their digital version opened a door to explore new ways of enjoying, buying and selling art in a new era.
Lienzo relies on great art professionals, such as international art certification company ARS or expert JoaquÃn Romero, among its certifiers. In the near future and as part of its more immediate goals, more renowned certifiers will join the project as part of an international network of expert certifiers to achieve its mission of becoming the company of reference in both digital and physical certification.
Certification is necessary for a work of art to be considered legitimate: original, not a copy. This is what gives a work of art its value for collectors, buyers, investors… Lienzo carries out the certification process and creates a smart contract linked to that certificate: an NFT with all the data of that work, which becomes part of its ecosystem.
THE LIENZO ECOSYSTEM
The way to interact with the art in LIENZO can be as an artist, as a buyer or sponsor, but through different ways.
One is the Marketplace, where artists can offer their works for sale. Another is the galleries and museums that are in a commercial alliance with LIENZO and where the physical versions of their artists’ works can also be exhibited, as well as offering exclusive experiences for users who could enjoy classic and well-known works or limited exhibitions. The third way to interact with Lienzo’s art is through Vangart, the digital city within Landian.
Landian is a hyper-realistic metaverse where there are different digital cities, where you can interact with other users, play games, create businesses… In Vangart, the city of art, we have a diverse and rich scenario full of interactive galleries, art academies and space for users to develop their own businesses related to the art world. It’s an immersive experience where art lovers can bring their dreams to life.
SUPPORTING PROMISING NEW ARTISTS
Art must continue to evolve, and fresh minds of the 21st century have a lot to offer. Lienzo has at its core values the admiration of art as something essential to human beings, something that must be protected and encouraged.
For this reason, Lienzo has a sponsorship programme to find and promote promising new artists, using NFT and a system of micro-sponsorship in Pixel, a modality in which many people can own a small fraction of an artwork. In this way, small artists have the possibility to get more visibility for their work, which will help them to become big names in the future.
ALL TYPES OF ARTISTS
Lienzo has several categories of artists who will be part of its artistic catalogue: there is room for those who are just starting out as well as for the great classics such as Monet or Picasso. It is clear that Lienzo is not just another NFT illustration platform, but a company that takes the art of today, yesterday and tomorrow very seriously and uses new technologies, including NFT certificates, as a tool to add value to this industry and make it easier for art lovers to enjoy their artwork or develop their skills.
