Abel González Florencia has built a 13-year career in network marketing, focusing on ambition and humanity. His story is not one of instant success but a journey marked by bold decisions, continuous learning and the firm belief that dreams are conquered through action. Here, we tell it from start to finish:
The Beginning: Vocation and Opportunity
Abel always felt a calling for sales. Before entering network marketing, he was already an experienced entrepreneur, but something was missing.
The spark that ignited his journey came from his sister, who shared the story of the former owner of the largest printing company in Latin America; a man who, thanks to this business model, was earning more than he ever had with his previous company of 2,000 employees.
The turning point came at a massive event. Seeing ordinary people achieve extraordinary results, he thought, “If they can do it, so can I.” That day, he decided to commit to the industry, and not as a “Plan B” but as an opportunity to redefine his life.
The First Obstacle: Overcoming Fear
His greatest fear at the beginning of his network marketing journey was what people would say. However, despite his wife’s initial lack of support, she respected his decision.
Over time, his family became his anchor, instilling key values in him: his father taught him to dream without limits, while his mother showed him unwavering loyalty. That, combined with his mindset of “Once you make a decision, you don’t stop until you reach the goal,” gave him the push he needed to overcome initial uncertainty.

Leadership Philosophy
For Abel, leadership is built on humility and teamwork. His routine includes reading books, attending seminars and surrounding himself with people more successful than he is. He acknowledges that working on his weaknesses, such as organization, has been crucial.
He defines success as “small, progressive victories.” To him, true achievement lies in maintaining discipline, even when results take time.
Today, his team consists of 200 people across Mexico, Canada, the U.S., Spain and other countries. He looks for two key qualities in his team members: a hunger for success and a willingness to learn. His methodology includes weekly training sessions and mentorships with experienced leaders.
Legacy and Future Dreams
His life philosophy can be summed up in one phrase: “Turn your dreams into obsessions.” Although he has already achieved more than he ever imagined, he continues to work toward his goals. Looking ahead, he envisions a more professionalized and ever-growing industry.
Abel Gonzalez doesn’t sell illusions: he delivers results through effort. His balance between ambition and realism makes him a role model for those seeking success without shortcuts.
With his eyes set on the future and his feet firmly planted in the present, Abel continues writing his legacy, one of transformation, not just for himself but for those who believe in the power of persistence.