USANA acquires Rise Bar and Oola as part of growth strategy

On November 29, USANA announced the purchase of these two start-ups focused on wellness and health.

The main reason for the company’s unexpected move is to analyse the product line and services offered by Rise and Oola and then enter the market.

Rise Bar offers high-quality protein bars made with clean and simple ingredients, specially formulated to help consumers achieve their fitness goals without sacrificing taste. Rise Bar offers high-quality protein bars made with clean and simple ingredients, specially formulated to help consumers achieve their fitness goals without sacrificing taste.

While the companies will continue to work independently, USANA’s plan is to use the information from the analysis of their functions and the technology they use to improve its own organisation. At the same time, USANA will invest some of its assets and resources to support the economic growth of Rise and Oola.

“The acquisition of these start-ups is part of USANA’s long-term growth strategy,” said Kevin Guest, USANA CEO and Chairman of the Board.

USANA aspires to always be committed to improving the health and well-being of people around the world. While they are leaders in many aspects of the network marketing industry, they recognise that they are accelerating their efforts to increase their reach through strategic acquisitions aligned with their corporate vision and values.

“Both Rise Bar and Oola are innovators in the health and wellness industry. We believe we can use this innovation to expand our reach, product development, customer experience and operating results. Going forward, we will continue to look for accretive business development opportunities to advance our long-term growth strategy.”