Karla Rojas Espinosa, Director at LiveWave, is a prime example of how network marketing and traditional business can coexist with a purpose. As the owner of restaurants, construction projects and soon-to-open a gym in Mexico City, Karla found in LiveWave a way to amplify her social impact.
Her mission: to transform lives through products she has personally validated, such as X39 technology. For her, success is not just about numbers but about real stories of regained health and financial freedom achieved from home.
A Purpose-Driven Journey
Before LiveWave, Karla was already a multifaceted entrepreneur, building spaces and managing restaurants. However, her life took a turn when she discovered the company’s X39 patches.
That discovery led her to join network marketing, driven by two key pillars: having the time freedom to be with her family and the opportunity to help others restore their well-being. “It’s not about selling; it’s about sharing a life-changing experience,” she says.
Her early days were not easy. The first challenge was stepping in front of the camera, while also facing skepticism from those who believed her motivation was purely financial. To overcome this, she focused on building credibility: “I only talk about what I have personally experienced or seen in those close to me.” The support of her family was crucial—her father, once unfamiliar with the industry, is now part of this business model as well.
Consistency, Patience and First-Hand Experience
For Karla, success is not a destination but a process. Her key strategies are daily activity on social media and patience. Her leadership philosophy is built on two core values: Loyalty and Dedication. She doesn’t lead with titles, but by example.
Today, Karla leads a diverse and committed team in Mexico. To train them, she leverages LiveWave’s tools, including educational videos and Zoom sessions. Her greatest pride is not the sales figures but the testimonials: “I’ve seen people walk again, sleep better and return to exercising. That is priceless.”
Future and Legacy
While expanding her team at LiveWave, Karla is also preparing to open a gym in Mexico City, a project that aligns with her passion for health. She envisions network marketing as a “massive industry” for those willing to embrace it.
Even though she has already achieved financial freedom, her dream continues to grow—to help more people realize they can reinvent themselves from home.
Ultimately, Karla Rojas Espinosa is a leader who proves that network marketing does not replace traditional businesses but enhances them with purpose. With authenticity and tangible results, she inspires her team to prioritize human impact over numbers. Her message to new entrepreneurs is clear:
“Start small, trust the product and don’t fear success. Life transforms step by step.”
