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HOLDEX
We are the bridge between the crypto world and reality.
Holdex: The Network Marketing Revolution in the Crypto Era
Brandon Martínez
Global Distributor Chairman & Founder
Omar Salazar
Sales International Chairman & Founder
Jaume Peñataro
Product Manager Chairman
Holdex News
Network marketing has taken a fascinating journey: from its roots in the direct sale of physical products to its foray into digital services and, now, its encounter with blockchain technology.
For decades, this industry was based on traditional models, where success depended on personal networks and tangible products. However, the arrival of cryptocurrencies and decentralized finance (DeFi) has opened a new chapter
It is in this context that Holdex is born, an ecosystem that merges Network Marketing, education, artificial intelligence and decentralized finance. It is a company that challenges traditional frameworks, prioritizing radical transparency and empowerment through education.
Its story is marked by the resilience, ethics and forward-looking vision of its founders. Keep reading to discover how Holdex is changing the game.
Omar, Brandon and Jaume: The Founders
Behind Holdex are Omar, Brandon and Jaume, each with their own story of growth and development. Three different paths that, over the years, converged on a single goal: to create a multi-level company that would transform the industry. This is their story:
Brandon Martínez
Brandon began his journey studying International Business. However, he soon discovered a gap between what he was learning in class and the realities of the financial world.
Frustrated, he searched for answers outside the system: he devoured books on financial education and immersed himself in network marketing, where he saw untapped potential to combine leadership with tangible results.
Brandon started by selling household products. Although he was successful, something felt off, the product didn’t ignite any passion in him. “It wasn’t something that I truly liked or was passionate about deep down,” he admits.
This discomfort led him to question the traditional model and to dream of a more dynamic, digital industry aligned with global trends.
Before long, Brandon discovered Bitcoin and the crypto world, that was his turning point.e decided to combine his two passions: decentralized finance and the power of human networks. From this union, the seed of Holdex was planted: a project where technology doesn’t replace people, it empowers them.
Omar Salazar
Omar came into network marketing almost by chance. After studying physiotherapy, a friend told him about a “different kind of business model.”. He started by selling mangosteen juice and his obsession with growth led him to rise quickly. However, early success came with traps: companies that shut down and a personal crisis following a divorce.
Omar led a crypto company that promised to revolutionize the market. He managed to expand into 42 countries and generate millions, until he discovered nothing was as promised. “I felt betrayed, used… Really, because it was us who built the company.”
The experience left him emotionally and financially bankrupt, even battling impostor syndrome: “There came a point in my life where I asked myself if I had wasted too much time on this network marketing thing and maybe it just wasn’t for me.”
After a year away, Omar returned with a mission: to educate himself in blockchain and create an ethical project. He met Brandon and their visions aligned. Holdex became his opportunity to prove that network marketing and crypto can be transparent, sustainable and transformative.
Jaume Peñataro
Jaume Peñataro began his career at the heart of global finance: Geneva, Switzerland. After years in private banking, where he learned the rigor of traditional markets, he made a radical shift by founding a cosmetics company that manufactured products for third parties.
It was during this time that he discovered the power of network marketing thanks to a client in Seville, whose exponential success was built on collaborative networks.
However, his first venture into multi-level marketing failed after he delegated control. This disappointment led him to leave the industry in 2019, but it also planted a conviction: the future depends on decentralization and transparency.
During the pandemic, Jaume dove deep into the world of decentralized finance (DeFi). “I invested time and resources to understand how blockchain could eliminate intermediaries.”
In 2021, a fortuitous message from Brandon, an old contact from Mexico, reconnected him with his purpose. Brandon was looking for a technical partner for Holdex; Jaume was already developing a prototype to automate DeFi investments. In his own words, “it was pure luck.”
The Pillars of Holdex: Innovation with Purpose
Holdex stands on four main pillars, these are the foundations its founders used to build a legendary company.
Pillar 1: Radical Transparency
Every transaction, investment and financial movement is recorded on the blockchain, allowing real-time audits by any member. Thanks to this, Holdex not only avoids Ponzi schemes, it dismantles them: its Pulse protocol limits capital intake to 5 years, ensuring that returns come from real activities, not from new investors.
Pillar 2: Accessible Education
Holdex’s educational platform works like a Netflix for financial knowledge. Users learn through entertaining, practical series, accompanied by interactive exercises.
“People will be able to educate themselves and learn as if watching TV shows, going episode by episode and learning about the crypto world, blockchain, DeFi and personal growth,” says Brandon.
But the most revolutionary product is Treebooks, their first flagship offering: it generates passive rewards automatically.
Pillar 3: Cutting-Edge Technology
- Holdex AI: This virtual mentor, fed by thousands of hours of audio from leaders and books like Think and Grow Rich, answers questions 24/7. How do you use a wallet? What is yield farming? The AI responds within seconds and tailors its advice to each user’s profile.
- DeFi Protocol: It simplifies technical processes like adding liquidity or staking. With one click, members access opportunities that used to require hours of research.
Products and Roadmap: The Future Is Here
Holdex’s initial rollout has been as ambitious as it is strategic, but the most symbolic milestone of this phase is the Genesis event, an epic launch taking place in Cancún from May 15 to 17. This event is not just a corporate presentation; it’s the materialization of years of work and a clear message to the industry. Over three days, attendees will enjoy:
- Exclusive masterclasses with blockchain experts and industry leaders
- Live demonstrations of Holdex AI, where the artificial intelligence will answer questions in real time
- Global networking with the first registered members
By 2026, the company aims to launch its decentralized finance protocol to allow every community member to manage their own capital and add liquidity.
A Bridge to Freedom
“Holdex is the bridge between the crypto world and the real world,” says Brandon. This isn’t an empty metaphor, it’s a reality felt in every audited transaction, in every course completed, in every member who moves from survival to abundance.
True wealth is not in money, but in the freedom to create, learn and transcend. Holdex is not just a company; it’s a movement designed so every member can build their future.
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