What sets apart an ordinary leader from one who redefines success? For Esteban Merizalde, the answer lies in transformed lives, not numbers.
In just three months at the helm of a 1,000-person team spanning four continents, and as the developer of the groundbreaking U90X system, he has proven that network marketing is more than just business; it is a vehicle for freedom and collective growth.
As a Presidential Director at LifeWave, Esteban has fused innovation with purpose, creating the U90X program, where individuals undergo a 90-day Exponential Human Transformation System. This project has revolutionized how people approach entrepreneurship, holistic well-being, and personal growth. But behind these achievements lies an unwavering philosophy:
“Success is not measured by money, but by the impact on transformed lives.”
This is the story of a man who traded university classrooms for self-education, conventional limits for a global vision, and individual dreams for a legacy of impact. This is Esteban Merizalde’s journey.
A Controversial Decision: Leaving University
How does one let go of security for the unknown? For Esteban Merizalde, the answer was clear: the pursuit of freedom.
While many of his peers followed the traditional university path, he made a controversial decision, both then and even today. Although he started higher education, he soon realized that classrooms were not his destiny. “The best career I could build was in network marketing and self-education,” he admits.
The turning point came from a gift from his brother: the book Rich Dad, Poor Dad. Inside, a handwritten dedication caught his eye, a message that changed his perspective: “There are different ways to live life.”
That phrase sparked a profound question: Why settle for a traditional job when he could create a legacy of freedom and prosperity?
But the real turning point came with a 20-hour bus ride to a network marketing event two decades ago. Surrounded by individuals who had achieved financial freedom, he discovered the power of the Cashflow Quadrant. Amidst applause and testimonials, he made a life-changing decision: no matter how long it took, he would build a career in network marketing.
He Quickly Learned That Failure Forges Success
The journey wasn’t easy. At first, Esteban faced what many fear: lack of experience, credibility and mentorship. The early years were slow, requiring him to develop his skills, build resilience, and cultivate a success-oriented mindset, laying the foundation for future abundance.
His secret? Transforming failures into lessons. He understood that success isn’t a straight line but rather a combination of factors aligning at the right time. While others gave up, he used each experience to refine his character, make better choices, and develop patience for the perfect opportunity.
Today, he looks back with gratitude. Having built teams of hundreds of thousands of people and changed lives along the way, he is now focused on launching the U90X movement, with a vision to help people unlock their full potential and live as their best selves: a global community dedicated to elevating energy, well-being and results through exponential transformation every 90 days. “You are the result of the environment around you,” he says. His story proves that perseverance turns decisions into opportunities.
The Pillars of His Success: Family, Mentors, and Philosophy
What keeps a leader going when the path gets tough? For Esteban Merizalde, the answer lies in three unshakable pillars: family, mentors, and a clear philosophy of life.
Behind every success, there’s an invisible team: his family. His wife, who believed in him even when his earnings were modest. His brother, who gave him the book that changed his destiny. His parents, who instilled perseverance. And his daughters, who now inspire him to build a lasting legacy. They reminded him that defeats are temporary, but collective dreams always triumph.
Additionally, Esteban learned early on that “thinking big” is not a cliché but a strategy. This mindset led him to push beyond limits, question norms and always seek the best for himself and his team.
For Esteban, leadership is not about giving orders but inspiring through action. His true strength lies in discovering each person’s inner motivation. His message is clear: money attracts, but purpose retains. Loyalty, honesty, and trust are the compass of his team.
Innovation with U90X
U90X is a project that redefines personal and professional growth.
“Our mission is to guide you step by step toward your best self, providing practical tools, daily support and strategies that impact all key areas of life.”
“BECAUSE NO ONE IS BETTER THAN ALL OF US TOGETHER.”
It is a 90-day Exponential Human Transformation System that transforms not just your finances but your entire essence. Created by Esteban Merizalde and his partner Juan Carlos Garduño, it focuses on six key areas:
- Mindset: reprogram your mind, eliminate limiting beliefs, and elevate your standards. Success starts in your mind.
- Biohacking: optimize your body and energy with scientific strategies, enhancing longevity with tools like LifeWave’s X39 technology.
- Personal Finances: transform your relationship with money, learn to generate and manage wealth strategically.
- Social Media & Personal Branding: expand your influence, build meaningful connections, and make your digital presence an asset.
- Physical Transformation: partnerships with one of the world’s most powerful physical, mental, and emotional transformation systems.
- Business Growth: learn tools to scale global teams, building a solid business based on relationships, strategy, and leadership.
With daily micro-learnings that you can unlock day by day through a platform and a system of support and growth, U90X is creating a GLOBAL HUMAN EXPONENTIAL TRANSFORMATION SYSTEM.
Alliance with LifeWave
The synergy is perfect: LifeWave provides cutting-edge holistic wellness technology, such as the patented X39 for cellular regeneration and activation, while U90X offers the framework to amplify its impact.
Together, they aim to create a movement across 92 countries, proving that network marketing is one of the smartest ways to build a business, educate, promote well-being, and empower individuals. The ultimate goal? For each person to discover their “best version” every 90 days.
Esteban says:
“When we analyzed the company, we were amazed to discover that it had been in the market for 20 years across 92 countries. In the last five years, the company grew by more than 2000%, won the ‘Bravo Growth’ award from DSN as the largest direct sales company in 2024, and generated nearly $700 million in revenue this past year. Most importantly, the company has just invested millions of dollars to scale up to $1.8 billion.
Moreover, it is categorized as a AAA+ opportunity for these reasons and many others that make it an opportunity of this caliber.
It offers a patented product for the next 16 years, with thousands of success stories over the last five years worldwide, creating a significant impact on people’s health and well-being. This is a holistic life technology that is simple to use, yet incredibly powerful.
When we evaluated the opportunity to position this technology as part of our U90X movement, we realized it was a perfect match. That’s why we decided that our mission today is to establish this company in the entire Spanish-speaking market worldwide. Currently, Mexico is the only open market in Latin America, with Colombia set to be the next, followed by all the major Latin American countries. Our vision is to build a massive business and generate a significant impact.”
Achievements and Future Vision: Building a Legacy Without Limits
When dreams become action, extraordinary results follow. In just three months, his team achieved 45+ leadership ranks, reaching the second-highest rank within LifeWave, on the verge of achieving the highest. This success reflects his strategy, the passion of his network, and his proven system, developed alongside Juan Carlos Garduño, combining over 40 years of experience.
His movement now spans the U.S., Mexico, Spain, Canada, Portugal, Germany, Italy, England, Dubai, Colombia, Ecuador, Venezuela, Argentina, Chile, Panama, and more, with plans to expand into all 92 LifeWave markets.
Esteban’s Future Plans:
- Establish U90X as the gold standard for human transformation and network marketing.
- Diversify investments into real estate, technology, and disruptive ventures.
- Create a global community where every member becomes an ambassador of well-being and financial freedom.
He believes network marketing is “the new lifeline” in the era of artificial intelligence. With automation replacing traditional jobs, he sees this industry as the best “Plan A”, a zero-risk, high-reward entrepreneurial opportunity with purpose.
Advice for Entrepreneurs
Ready to launch? Esteban shares his secret formula.
For beginners:
- Make a decision and transform your life.
- Find a mentor, stay coachable and never quit until you reach your goals.
- Believe in yourself and dream bigger, always.
For undecided:
Fear of failure? Esteban dispels it: “In this industry you don’t lose money; you gain experience, skills and character.” Every “no” brings you closer to a “yes,” every mistake teaches you to shine.
The Dream That Never Ends
What remains after success? The answer is simple: a legacy that goes beyond numbers and titles. The greatest ambition is not to accumulate achievements but to create a positive impact on those around them.
“When people ask my daughters what I do for a living, they usually don’t know how to answer, given the different businesses and ventures I’m involved in. But if there’s one idea I’d like them to hold on to, it’s this: that their father inspired others through his results, making them believe that it was possible for them too. And that, during the time he was alive, he helped those people achieve their dreams.”
For him, true success is not measured by the ranks he has achieved but by the stories of those who, thanks to his guidance, now believe in the impossible.
But Esteban doesn’t stop. While many would seek to rest after reaching such ambitious goals, he insists: “I believe we haven’t impacted enough lives yet, and my dream is to reach many more.” Every new member of his team, every person who discovers their potential with U90X, is another brick in the monument of his legacy.
Today, Esteban keeps moving forward. And you? The world needs your bold, passionate, and transformative version. Are you ready to make your mark? The time to start is now.
