Direct selling leader Amway will take a major step forward in its holistic wellness strategy by serving as the title sponsor for the Major League Pickleball (MLP) regular season finale. The premier event will take place at the iconic ESPN Wide World of Sports Complex in Orlando, Florida.
This sponsorship reflects the company’s ongoing commitment to aligning with causes, sports, and activities with a clear purpose: advancing “healthspan,” which refers to the length of time an individual lives actively and in good health.
Promoting Wellness and Active Living Through Sports
The partnership between Amway Major League Pickleball highlights an accessible, fun discipline for individuals of all age groups. Pickleball has rapidly emerged as one of the fastest-growing sports globally, encouraging physical activity within a supportive community setting.
Amway holds a long-standing tradition of supporting health and wellness initiatives across the communities where it operates. Notably, its energy drink brand, Amway XS Energy, has served as the exclusive sponsor for the local professional franchise, the Orlando Squeeze.
Pickleball as a Cultural and Community Phenomenon
Melodie Nakhle, Chief Marketing Officer at Amway, emphasized the transformative impact of this sport on modern society:
“Pickleball has become much more than a sport — it’s a cultural phenomenon that is bringing people together across generations and backgrounds all over the world. Whether you’re picking up a paddle for the first time or competing at a high level, pickleball welcomes everyone. That spirit of community, staying active and supporting healthy living aligns naturally with who we are as a company and the business opportunity we provide.”
A High-Impact Event for Major League Pickleball
Driven by a shared vision for community wellness, this collaboration is set to deliver an exceptional experience for players, fans, and partners throughout the Orlando tournament.
Samin Odhwani, MLP Commissioner, expressed strong enthusiasm regarding this key strategic agreement:
“Amway MLP Orlando will be one of the most exciting events in league history and an incredible culmination of our 2026 regular season, with a collection of our best teams participating and a tremendous host team in the Orlando Squeeze. MLP and Amway are eager to join efforts in leveraging pickleball as a health driver around the world.”
Source: Direct Selling News
