The nutrition company USANA Health Sciences announced that its subsidiary Rise Wellness has launched Protein Pop Plus, a new carbonated ready-to-drink clear protein beverage now available at all 607 Costco locations across the United States.
The launch represents a major step in the brand’s expansion within the functional beverage market, allowing the company to reach millions of consumers through one of the most influential retail chains in the country.
Rise Wellness Expands Distribution of Protein Pop Plus
Rise Wellness first introduced its Protein Pop line at the industry event Natural Products Expo West last year, where the product generated strong interest from retailers.
The original Protein Pop drink later debuted in Target stores in September, marking the brand’s first major retail expansion.
With its arrival at Costco, Rise Wellness is now entering a new phase of growth, expanding distribution and positioning its protein beverage lineup in one of the country’s most important retail channels.
A New Carbonated Clear Protein Drink
According to Darin Perry, CEO of Rise Wellness, Protein Pop Plus represents the next evolution of the Protein Pop brand.
“Protein Pop Plus represents the next evolution of our Protein Pop brand. It’s the only clear protein drink in the market with 30 grams of protein, collagen and no artificial sweeteners,” Perry said.
The drink is designed for consumers looking for protein options throughout the day, not just as part of post-workout routines.
Key Features of Protein Pop Plus
The beverage stands out in the functional drink category thanks to several nutritional characteristics:
- 30 grams of protein per 12-ounce can
- Blend of whey protein isolate and bovine collagen
- Gluten-free
- No sugar
- No caffeine
- No artificial sweeteners
Protein Pop Plus is sold in 15-pack cases and is currently available in three flavors:
- Citrus
- Mango Peach
- Orange Cream
The company also announced that additional flavors are expected later in 2026, expanding the Protein Pop product line.
Source: Direct Selling News
