Eric Worre is one of the most influential leaders in the network marketing industry, with more than 25 years of experience. During this time, he has dedicated himself to motivating and inspiring millions of people around the world to become the best version of themselves and change their reality in order to achieve their goals. Among the most important achievements of his career, we can highlight:
- He has created more than 1,400 training videos focused on network marketing
- Creator of the industry’s largest training event, “Go Pro Recruiting Mastery.”
- Author of one of the most significant books in network marketing: Go Pro – 7 Steps to Becoming a Network Marketing Professional, which has sold over one million copies to date.
- Producer of the film “Rise Of The Entrepreneur”
- Builder of networks with more than 500,000 distributors in 60 countries, generating over \$15 million in commissions.
None of this would have been possible without the ability to make himself known and connect with people in a positive way through social media. Eric Worre continues to innovate and reinvent himself to stay up to date with new technologies and use them to his advantage. That’s why today we’ve compiled the best advice from this great leader on how to succeed in direct sales by using social media in network marketing. Let’s get started.
Why is social media in network marketing so important?
The foundation of network marketing is to sell products and services that improve our customers’ lives, but instead of doing it the traditional way, we do it through a network of distributors who are responsible for sharing the benefits. How? In these three basic ways:
- We highlight the key features of the product or service we promote
- We sell them and build a network of distributors.
- We focus on improving the productivity of that network.
But the world has changed and with it, the way these actions are carried out. What worked 30 years ago doesn’t have the same effectiveness today. This is where social media comes in.
The internet and smartphones have become the most effective way to connect with others. Social platforms have become an important part of our daily lives, which has led traditional ways of connecting to fall behind. Social media in network marketing allows you to:
Expand your reach
With social media in network marketing, you can cross borders, go beyond your limits and connect with people all over the world. As a result, you expand your reach and grow your network of contacts.
Strengthen relationships
It’s much easier to strengthen relationships with members who are farther away. A message of encouragement from time to time, interacting with their posts or sending congratulations when they achieve a goal can make a difference when face-to-face meetings aren’t possible as often as we’d like.
How to use social media in network marketing as a tool to grow your network, according to Eric Worre
According to Eric Worre, the best way to use social media in network marketing to your advantage is to build your own brand. By creating a brand around yourself, your personality and what you have to offer others, you won’t have to go out searching for prospects; they’ll come to you because they identify with who you are, what you stand for, your interests and so on.
That said, this doesn’t mean you can just sit back and wait for things to happen, for your contact list to fill up on its own, or for your organization to grow by itself. It simply means that instead of chasing prospects, they’ll be able to find you more easily based on shared interests or what you project through your brand.
The benefits of creating your personal brand in network marketing include:
- Brindan la sensación de cercanía y empatía a tus prospectos.
- You develop your own identity.
- You’ll have more and better opportunities.
- You stand out from the rest
Steps to create an effective brand image
What is a brand? It’s nothing more than the ideas, concepts and perceptions that differentiate one product from another in the same industry. If you think about it, your brand is the way you express yourself: what you say, your values, your discipline, your charisma… All of these aspects make you stand out and create a unique personality in the space where you want to thrive.
Every person has their own essence. You just have to learn how to bring that into the business world in a conscious way, to transmit it through your social media and tell people, “This is who I am. Get to know me!” How? Like this:
- Take action! If you don’t start today, someone else will do it before you.
- Get to know yourself and define your purpose by listing your strengths, values, experience and target audience.
- Build an action plan using the IKIGAI method.
- Be consistent in how you project your image, both online and offline.
- Build credibility by collaborating with authoritative figures in the industry.
- Stay authentic
Conclusion
Social media in network marketing is an indispensable tool for growth within the multi-level marketing world. While it doesn’t completely replace traditional methods and real-life communication, it helps us get to that point and attract a larger number of people.
