Herbalife Ltd. has reached a significant milestone in the personalized nutrition industry by announcing that global sports icon Cristiano Ronaldo has acquired a 10% stake in Pro2col. This next-generation digital health and wellness operating system, acquired by Herbalife last year, is designed to drive user engagement through data-driven insights and AI.
A Strategic $7.5 Million Investment
Ronaldo’s entry into Pro2col’s ownership is more than just a partnership. The deal includes:
- A direct investment of $7.5 million.
- Exclusive sponsorship rights and professional services for the software.
- A long-term commitment to promoting personalized nutrition.
According to the company, this move underscores Ronaldo’s personal dedication to health and reflects his confidence in Herbalife’s ambition to make data-backed wellness accessible to communities worldwide.
What is Pro2col and How Does it Work?
Pro2col is the cornerstone of Herbalife’s strategy to become a more connected, data-driven wellness platform. The system features Pro2Score, a proprietary wellness scoring system that:
- Tracks progress against key health metrics in real-time.
- Provides actionable insights to boost user motivation.
- Utilizes AI to deliver scalable and precise wellness results.
“Investing in Pro2col felt like a natural evolution. It’s about helping to shape and grow a platform that can truly change how people interact with their health,” Ronaldo stated.
A Decade of Innovation: Herbalife and CR7
The relationship between Herbalife and the football legend began in 2013. Over the years, they have successfully collaborated on high-impact projects like the Herbalife 24 CR7 Drive sports drink. For Stephan Gratziani, CEO of Herbalife, this new chapter with Pro2col solidifies a decade of mutual trust and a shared focus on scientific innovation.
Source: Direct Selling News
