We live in a time when, on social media, we see many people, including leaders, seeking instant, fleeting validation. Something ephemeral and unsubstantial, distracted by passing trends and trying to stand out in a world where everyone has something to say and all at the same time.
In times like these, it’s rare to find personalities who stand out through a certain discretion and still manage to make a long-term impact.
Jose Gordo is a mentor with more than two decades of experience, but he’s also a major inspiration for new generations of leadership and that’s thanks to his unique approach: discipline, mindset and innovation. Because even though Jose has a reserved profile and doesn’t jump on every trend without first analyzing it, that doesn’t mean he lacks the vision to embrace the changes he identifies as inflection points in markets, technology and sales.
A clear example of this is XPro, his current project: an affiliate platform constantly seeking strategic partnerships with providers of cutting-edge tools and services.
Beginnings and the Awakening of a Calling
Born in Spain, Jose Gordo has traveled extensively and lived in multiple countries, further enriching his experience. He didn’t have a privileged life in his youth and received military training, where he learned a skill that has become essential to him: discipline. These two facts are key to understanding his personal development and are also an inspiration that, years later, led him to write books sharing his teachings.
Every stage of his life has been a lesson turned into a platform, a challenge transformed into momentum. And although he has achieved success in industries such as real estate, technology and financial education, his greatest accomplishment has been with himself: becoming the kind of leader people need. Because for Gordo, leadership is not a goal, it’s a responsibility.
When Jose Gordo entered the world of sales, he also discovered his true vocation: personal development.
“Real change doesn’t begin in a company or a government. It starts in the mind of a person who is determined to grow.”
That’s how his phase as a trainer and coach began, with an approach that combines rawness, clarity and closeness. Jose doesn’t offer shortcuts, he offers truth. And perhaps that’s why his words aren’t just heard, they’re felt.
His ability to connect with people led him to become an international reference as a coach (in fact, he is certified by the International Coach Federation (ICF)), author and speaker, with a presence in over 120 countries. Throughout his career, he has trained and mobilized entire audiences, not with empty motivational speeches, but with practical tools and a deeply human narrative.
A Catalyst for Change and Teachings
After the first ten years of his career, Jose Gordo began to put everything he had learned, not only in network marketing but also from his childhood, the military and his ventures, into several books that serve as instruction manuals for generating vital change.
“Dining with Millionaires”, “Dad’s 12 Gifts” and “From a Tragic Life to a Magical Life” are just some of the first titles where Jose blends storytelling with lessons, guides and practical exercises, for those who want to transform their lives and for those who, having achieved success, want to keep their feet on the ground so they don’t destroy what they’ve built, or to keep their eyes fixed on new challenges in order to continue growing. Because success is never a final destination, it’s a conscious decision, made day by day.
Through these works, Gordo openly shares the principles that have guided him: mindset as the engine of destiny, the power of reinvention and the importance of acting even in the face of fear. His style is not academic or theoretical. It is direct, relatable and above all, transformative.
Since then, Jose’s profile has remained far more active in the role of a people developer than in building networks or businesses, although he has never been completely detached from entrepreneurial projects. Whether in conferences, personal coaching, or on social media, Jose promotes strategic vision, discipline and a very human, demystifying view of leadership, sales and personal development. He never sugarcoats his words and is not afraid to talk about failure. In fact, he uses it to teach vision and resilience.
XPro: The Leading Affiliate Platform
The birth of XPro had been simmering for some time, the result of a clear vision about the need to break traditional models in how people access education, especially in finance and technology. And in July 2024, during a convention in Istanbul, Türkiye, it was officially launched.
Today, as President of XPro, Jose Gordo has taken his vision to a global scale. XPro is not a conventional company, it is a dynamic community of leaders, entrepreneurs and visionaries who share a common mission: to use knowledge to create real impact. But its reach goes beyond entrepreneurs and leaders. The true mission of XPro is to reach everyday people, salaried workers, who become users of the services of its partners and gain access to tools and knowledge that would otherwise be out of reach without XPro.
In this way, access to tools for economic growth and high-level training is no longer a privilege, but a concrete possibility for thousands of people.
The XPro ecosystem, through its strategic alliances, offers access to a variety of tools focused on holistic growth: training programs in financial markets and trading, tech platforms for automation and analysis, wealth management and financial planning solutions, personal branding tools, business development and expansion systems for digital entrepreneurs. All designed to drive real and sustainable results in key areas of personal and professional development.
But what truly makes XPro unique is its culture. Here, collaboration is more important than competition. Growth means helping others grow. And success is measured by the legacy you leave in others.
“We are not here just to survive, but to leave a mark that inspires others to remember who they truly are.”
Jose Gordo doesn’t want followers, he wants multipliers. People willing to take on the responsibility of leading with values, building with vision and living with intention.
And XPro is the vehicle Jose has built to create that impact. That legacy.
