Holdex wrapped up its long-awaited launch event with a flourish on May 17, marking a turning point in the world of network marketing and DeFi. Under the name “Genesis,” this first major global convention brought together leaders, entrepreneurs and ecosystem enthusiasts to experience first-hand the company’s philosophy, products and long-term vision.
Over the course of three intense days, Holdex proved it is more than just a crypto project: it is a movement aimed at transforming lives, inspiring leadership and building a strong community founded on transparency, innovation and personal growth. Read on to discover all the details:
A Purposeful Meet & Greet
The event kicked off with an intimate and exclusive Meet & Greet featuring Roberto Palazuelos, a well-known Mexican actor and entrepreneur and a pioneer in Tulum’s real estate sector. Attendees who secured a pass for this experience spent over two hours with Palazuelos, who shared his philosophy on life and business.
The central message was clear: humility builds greatness. Despite his privileged background, Roberto shared how he had to make his way in Europe washing dishes and how starting from scratch helped him identify unique opportunities.
His insights on leadership, investment and entrepreneurial mindset were met with great enthusiasm and left the audience with the key lesson that authentic success is born from humility and a constant drive to grow.
Melesio Vázquez: Raising the Energy
To officially open the convention, Holdex brought in Melesio Vázquez, a speaker specializing in motivation and public speaking development. With his charismatic and dynamic style, Melesio lit up the room from the very first minute, sharing life stories and practical advice for confidently performing on stage and in business.
His presentation not only boosted the audience’s energy but also laid the groundwork for the other speakers, preparing them to absorb high-value lessons and approach the DeFi world with a winning mindset.
Total Transparency: The DeFi DNA of Holdex
One of the most prominent pillars at Genesis was the complete transparency Holdex offered regarding its DeFi protocol and blockchain technology. Led by Jauma (co-founder) and Mark (programmer), the development team opened the platform’s “guts” in a real-time demonstration.
They showed how, thanks to their infrastructure, an operation that would normally take 45 to 60 minutes for a DeFi expert is completed in just four seconds with Holdex.
This experience allowed attendees to place full trust in the robustness of the protocol, proving that Holdex is not an empty promise, but a real company redefining the rules of decentralized finance. Watching 12 operations executed live on the blockchain was without a doubt one of the event’s most surprising and revealing moments.
Trainings: Engines and the 90-Day Plan
Omar Salazar used his time to deliver a training focused on personal and professional growth. He explained the three “engines” that drive life and business, which are:
- Desperation
- Fatigue
- Inspiration
He taught how to identify which one to activate at each stage to reach ambitious goals. He also introduced his “90-Day Plan” methodology: a practical framework to set clear goals, outline effective strategies and measure results.
This training aimed to equip associates with concrete tools for immediate action, fostering the growth mindset that characterizes top leaders in network marketing.
Launch of Innovative Products
Holdex used Genesis to unveil three of its flagship products, designed to boost both individual and community growth:
Holdex AI
This is a specialized artificial intelligence that generates content (images, texts, marketing funnels) and facilitates process automation.
The promise of Holdex AI is that any user, regardless of technical knowledge, can obtain text for reels, customized images or optimized marketing strategies, all through a system specifically trained to meet the needs of the Holdex ecosystem.
Nexo
A 24/7 virtual mentor powered by the knowledge of hundreds of experts in leadership, entrepreneurship and marketing (including names like John Maxwell, Jim Rohn, Joe Dispenza and even Holdex’s own leaders).
Nexo is designed to answer any question about building a successful binary in Holdex, how to approach new prospects effectively, or how to resolve operational challenges in the business. Its advantage is that it comes “pre-educated,” with prompts created by the Holdex team, eliminating the typical chatbot learning curve.
Mindflix
Inspired by the Netflix entertainment model, Mindflix is an “educational entertainment” platform that uses miniseries to teach complex concepts in blockchain, crypto, yield farming and leadership.
With the belief that “entertainment educates and education transforms,” Holdex aims for its associates to learn through stories and visual examples, rather than dry technical manuals or PDFs. The miniseries format makes learning enjoyable, accessible and memorable.
Crypto Queens: The Female Power in Holdex
Genesis also provided a stage for the rise of Crypto Queens, a movement dedicated to empowering women within Holdex.
These leaders had their own spotlight at the event: they took the stage to share experiences and speak about empowerment from their “feminine energy center.”
Although many associate the crypto world with a male-dominated environment, Crypto Queens proved that women have a voice, presence and essential role in the community. Additionally, the creation of support circles and networks was announced, where women will share knowledge, therapies and tools to grow together, both financially and in holistic well-being.
Recognitions and Diamond On Board
One of the most emotional moments of Genesis was the recognition of the first three Diamonds of Holdex. The company is just launching and growth forecasts already look explosive. These leaders took the stage to receive a very special award: a boarding pass for the “Diamond On Board” cruise, currently planned for April 2026, although the exact date and destination of the cruise remain to be announced.
Strategic Alliance with the Napoleon Hill Foundation
During the event, Holdex highlighted its alliance with the Napoleon Hill Foundation, led in Mexico by Michelle Scaglia. Thanks to this agreement, all Diamond members will have access to a 48-hour mastermind divided into six intensive sessions, focused on leadership, interpersonal intelligence and communication.
Furthermore, upon completing the program, participants will receive an internationally recognized certification endorsed by the Foundation. This kind of collaboration reinforces Holdex’s commitment to developing well-rounded leaders capable of positively influencing their teams and communities.
Kairos: Immersive Leadership Retreat
Brandon Martínez concluded Genesis with the presentation of Kairos, a 72-hour intensive training designed to generate immediate results for participants. The name, taken from Greek, means “the opportune moment,” and during this experience, individuals undergo physical, mental and emotional challenges designed to break barriers and transform limiting beliefs.
During the retreat, participants will face ice immersions, extreme mindset exercises and “hot-seat” income generation dynamics, so they can experience in real time that their potential is far greater than they imagined.
The first Kairos will take place in October 2025, and it is expected to be a turning point for all involved. The most exciting part is that results – rank advancement, sales generation and unlocking new levels of awareness – will happen during those 72 hours, marking a before and after in each attendee’s life.
Coming Soon: What’s Next for Holdex
- Switch: Beyond the Matrix (February 2026): Announced as Holdex’s first official convention, Switch will be an event dedicated to a “shift in consciousness.” Inspired by the idea of transcending the everyday “Matrix,” this convention will combine financial growth with spiritual development, featuring world-class speakers never before seen in the crypto industry.
- Regional and National Events: Between Genesis and Switch, there will be multiple regional and national gatherings to maintain momentum and nurture the local community. Stay tuned: Holdex promises surprises in each market, with activities designed to bring the global vision closer to regional needs.
Final Reflection
Genesis was not just a launch event; it was the birth of a community aiming to change paradigms in network marketing and the DeFi world.
Holdex showed that transparency, education and empowerment are the foundation for building a sustainable and purposeful empire.
Attendees walked away convinced that beyond being just a cryptocurrency or financial platform, Holdex represents an opportunity to grow as leaders, build strong teams and reach levels of success that go far beyond money.
